NOVITSKA is a womenswear brand, where timeless classics and modern femininity are embodied in suits and dresses. With a focus on exceptional fabrics and a flawless fit, it offers nothing extra: classy yet one-of-a-kind pieces to match any occasion.

The textile of superior quality and refined fit embrace the ambiguity and diversity of female beauty: the one that exhibits itself in confidence and strength, elegance, and tenderness.

As a reflection of the transformations in the fashion industry, we support sustainability and a rational approach to production. All collections are crafted on demand, using only eco-friendly fabrics made of natural fibers. The brand’s first campaign was shot by Stephan Lisowski starring a top-model Kateryna Zub, who participated in campaigns and walked for Chloe, Céline, Alexander McQueen, Jil Sander, Chanel, and Dolce&Gabbana. 

 The brand NOVITSKA was founded by a stylist and designer Nataliya Novitska in Lviv, Ukraine, in 2020. Nataliya made her way in the industry by working as a personal stylist in London, along with styling fashion campaigns in Ukraine, obtaining more than 5 years of experience in fashion. The design path began with creating collections for a Lviv-based brand for several seasons, which eventually inspired Nataliya to set up her own label to sustain the demands of modern women. 

“My taste was mainly formed under the influence of my grandfather, who used to wear suits and hats. Back then, I didn’t realize his claims that a suit makes you look really in-trend. He taught me that trends come and go, but classics and style are permanent. A good suit best reflects the woman of today: she can be independent and strong while remaining tender and sensitive at the same time”. 

For the time being, the brand was highlighted by Vogue, Harper’s Bazaar, Wonderzine, The Village, HD Fashion, and other Ukrainian and foreign press. There are many Ukrainian celebrities among the brand’s admirers, like the First Lady Olena Zelenska, Ruslan Baginsky, Jamala and Tayanna,Ukrainian models Alina Baikova and Anna Andres, American model and actress Olivia Culpo, French top model Cindi Bruna, Brazilian supermodel Ana Beatriz Barros El Chiaty, American dancer, actress and singer Julianne Hough.