NOVITSKA is a Ukrainian womenswear brand that makes timeless, high-quality outwear for special occasions. Our main advantage is a strong tailoring and the emphasis on the cut of clothes.

Every design goes through dozens of stages of reconstruction to achieve the fit that makes any woman feel classy, sexy, elegant and feminine. The designs are universal for any special occasion — whether it’s a birthday party or a business meeting. Our DNA is 3 words: classy, elegant and sexy.

In the world of fast trends and constant stress, we believe in femininity, sincere and beautiful moments, passionate feelings, and clothes that enhance the special life minutes.Even during wartime, we want women to feel beautiful and thereby broadcast their strength and power using style and elegance.

The brand was founded by a stylist and designer Nataliya Novitska in Lviv, Ukraine, in 2020. Nataliya made her way in the industry by working as a personal stylist in London, along with styling fashion campaigns in Ukraine, obtaining more than 5 years of experience in fashion.

NOVITSKA’s main advantage is a strong tailoring and the emphasis on the cut of clothes. Every design goes through dozens of stages of reconstruction to achieve the fit that makes any woman feel classy, sexy, elegant and feminine. The designs are universal for any special occasion — whether it’s a birthday party or a business meeting.

It is important for the team to produce consciously and sustainably, so they make limited amounts of items and use exceptional quality stock fabrics for many designs.

NOVITSKA items are worn by people like the First Lady Olena Zelenska, Jamala, Lio Tipton, Anna Andres, Mary Furtas, Doina Ciobanu, Ana El Chiaty, Cindy Bruna, Olivia Culpo, Julianne Hough and many other.